Leadership Luncheon with Mat Lignel
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 Export to Your Calendar 10/19/2017
When: Thursday, October 19th, 2017
From 12:00 PM until 1:00 PM
Where: Map this event »
Laughlin Constable
207 E Michigan St
Milwaukee, Wisconsin  53202
United States
Contact: Sofina Ziu


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Mat Lignel, CEO of Laughlin Constable, Inc.


Paris-born and Chicago-based, Mat Lignel leads the 
fourth largest advertising agency in metro MKE. Bringing in an annual gross revenue of $225M, he and his team specialize in taking brands from "now to next" and asking the hard questions like "who deserves to die?"  
 
Join FUEL for an intimate discussion with Mat, a proven international marketer and 4th-year CEO of Laughlin Constable.  We'll chat with him over lunch and glean from his wisdom about creativity in communication, innovation at work, and what it takes brand businesses around the world.
 
Attend and you will:
  • Learn the story of Mat's 30-year marketing career
  • Find out how the brands you love stay close to your heart
  • Hear Mat's thoughts about Milwaukee's leadership in communication, technology and brand innovation
  • Explore LC's headquarters (5 floors + penthouse) housed inside the historic Mitchell Building
Don't miss this luncheon!  It will be an action packed 60-minutes that will get your creative juices flowing and have you back to work right on time.

Fun fact:  LC has produced commercials featuring iconic lawyer Johnny Cochran, Milwaukee-born athlete/actor Bob Uecker, and Breaking Bad star Johnathan Banks.


ABOUT THE SPEAKER

Mat Lignel started his career in 1988 in Paris and learned his first tricks of the trade with TBWA and Lintas.

In 1994, Mat joined Foote Cone and Belding, mainly to work SC Johnson, the agency’s largest global client. First in Paris, and then in Chicago, he managed Air Care and New Products, both domestically and globally.

In 2001, after several years in Chicago, he moved to London to run the SC Johnson account for Europe and led a team spread across 20+ countries.

In 2004, Mat returned to Chicago as Director of New Business, and then Director of Operations.

In 2007, Mat was key in winning Kmart, which he managed as a truly through-the-line account, and turned it into the third largest for the agency. He then also picked up Diners Club and became a member of the agency’s Executive Committee.

In 2012, Mat decided to follow a more entrepreneurial path. After spending a year as President of Ryan Partnership Chicago, Mat joined Laughlin Constable in 2013, first as President, and then CEO. In this role, he is in a perfect position to leverage his unique experience to the benefit of clients, large and small, and help them go From Now to Next™.

Innovation has also been a key focus and differentiator through the launch of LC’s Trading Desk (programmatic media buying), Hive (in-house content production) and LC Labs (innovation and technology incubator). He is proud to lead an agency who just celebrated its 40-year anniversary, and whose independence allows it to continue to grow both its employees and clients.

Mat is married to Laurence and they have four kids: Hugo, Serena, Corto and Paloma.

Mat is also a Chicago and Regional Board member of the 4A’s (American Association of Advertising Agencies), a trustee of the Lycee Francais de Chicago, and a corporate board member of the Boys & Girls Club of Chicago.

 

REGISTRATION FEES
Includes event entry and lunch

FUEL Members - $14, Non-Members - $25
Membership Package - $50
(choose this option to become a member and have the fee for this event waived. FUEL staff will contact you to complete membership registration.)

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